K V S N JAWAHAR BABU. Neuromarketing Applications in Consumer Decision-Making. International Journal of Management Science and Business Conclave (IJMSABC), [S. l.], v. 2, n. 4, p. 19–31, 2026. Disponível em: https://www.ijmsabc.com/index.php/files/article/view/15. Acesso em: 14 oct. 2026.