IJMSABC: Vol. 2, Issue 2, March-April 2026

Articles

• Financial Technology (FinTech) and its Role in Modern Banking

  Dr. Kamal Dhirubhai Patel, Dr Vikram C Dongre (Author)

  1-7

  • FULL ARTICLE

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• Digital Marketing Strategies and Business Performance

  Siva Jyothi Barla, Dr. G Neelima (Author)

  8-13

  • FULL ARTICLE

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• E-Learning and Its Effect on Employee Performance

  Dr. Urmila Sandesh Sonavane, Twinkal Thakkar (Author)

  14-19

  • FULL ARTICLE

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• AI-Powered Marketing Automation and Customer Experience Optimization

  Dr. K N D Malleswararao (Author)

  20-33

  • FULL ARTICLE

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• Digital Payment Adoption and Consumer Financial Behavior

  Dr. K. Deepika (Author)

  34-42

  • FULL ARTICLE

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